737 Max claimed lives and Boeing.

First, Lion Air mishap in Indonesia and then Ethiopian Airlines in Ethiopia, turned a $206 Billion company into dust over a week. It lost nearly $26 Billion of its value in few days. In this era of highly integrated and dynamic markets, a small mistake can magnify into blunders even before we realize their severity. Was it worth jet speeding the development of an aircraft to book a huge order against its rival Airbus, or it costed them their existence. Ethiopian crash further deepened the wounds by confirming a technical glitch in the aircraft. Soon after the crash many countries ordered all 737 Max to be grounded. The misfortune Boeing faced are another half a trillion worth orders of 737 Max on its factory floor, which is nearly 80% of their entire order book and a short haul workhorse. Boeing wanted to add some unique aircraft handling systems but MCAS (Maneuvering Characteristics Augmentation System) did not work as visioned and triggered 2 fatal accidents. The flight control system forced the noses down leaving the pilots mere victims to the crash.

As we say, you reap what you sow. The seeds of this misery were sown back in 2010 when its European rival came up with a short haul workhorse A320neo. Boeing had to shortly come with a counter product and be equally fuel efficient. This contest of booking large orders from dominant players like Americans, United Airlines and the likes led to superficial engineering. For a decade, Americans ordered only from Boeing and for the first time they switched to Airbus, this sent a chilling wave down Boeing's spine. Ever since Boeing and Airbus are in a duel combat to win the airspace. Boeing operates on a principal to minimize computer control, this time they introduced a small backup support, and considered it irrelevant for pilot training simulations. This small ignorance handicapped the pilots and claimed 370 lives.

As Boeing previously stepped up and revived after its Dreamliner 787 misery, will it be able to fix this glitch and take off its 737 Max again.